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Why You Feel The Need To Overstuff Your Clients

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November 25th, 2008 · 5 Comments

consumption, safe zone, powerpoint presentations, same page, psychotactics, brain audit, sean d’souza

Imagine we go to a buffet that contains about 80 different dishes
And I start a countdown clock.
From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet.

Does a gulp come to mind?

And yet most of us will force clients to gobble our buffet.
Go to any workshop. Go to any presentation. Go to any client meeting.
They’re overstuffing their clients and it’s not a good thing.

But what do you do as a consultant?
What do you do as a trainer?
Surely your client wants access to the entire buffet.
Surely your client wants to sample whatever catches their fancy—and have a good time.

What should you do to make the client’s lunch more enjoyable?
Do you steer the client away from the buffet completely?
Or can we still go to the buffet?

Of course we can go to the buffet.

But what you now have to do differently, is you have to do is point the client towards a few good dishes. And make sure the client tries those specific dishes first.

This is a dilemma if you’re the buffet-creator.
Because you created the buffet.
And you want the client to eat the buffet.
And you the client to eat as much as possible, because you need to close the buffet at 1pm.
And yet you’re doing the client a disfavour by overstuffing him/her.

However, when you point the client to a few dishes, you’re now creating an à la carte factor.
And yet, the concept of à la carte is a problem for your little brain cells.

You want the client to have everything.
The client wants access to everything.
So how do we solve this problem?

But here’s how I resolved it in my own brain over the past few weeks:
1) You paid for the buffet.
2) You get the buffet (all the materials and downloads)
3) My job is to give you access to the entire buffet of information.
4) Then I get you to focus on the dishes that I think are the best for you.
5) I point you in the direction of those dishes.
6) It becomes an à la carte meal (even though you think you’re at the buffet).
7) We enjoy as much as we can of that a la carte and you’re happy (instead of being overstuffed).
8)  You’re happy because you have control over what you’ve eaten (control over what you’ve learned and can help implement).
9) You now have access to the buffet at any time (*you have all the materials and downloads).

As a teacher/consultant I felt I had to give everything…

I felt I was giving less by not covering everything in the syllabus.
But I’ve found that less is more.

I had to learn this in workshops way back in 2003.

Then I had to apply it in online learning and courses.
And then in live presentations.
Each time I felt the need to fill up the buffet table.
And even now, I’m finding I have to step back and stop overstuffing my clients.

I now apply this a la carte concept for my ebooks.
For my courses.
For my online courses.
But something will trip me up. I’ll end up being the buffet master.
And I’ll have to re-learn that I’m actually the buffet provider, but the a la carte master :)

That learning is hard to remember.

And I have to keep reminding myself.
Because otherwise all we have is shock and awe.

And obese client brains!

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Tags: Consumption

What Bugs Me

5 responses so far ↓

  • 1 Jaroslav Polakovič // Dec 1, 2008 at 2:06 pm

    (typo) And you the client to eat as much as possible… [missing want]

    It helped me a lot to focus on the effect when solving this dilemma. Being an IT consultant I used to impress my clients by juggling with a big words and stressing the huge amount of knowledge that was involved in solving the problem. Seemed a bit cocky but in fact I just didn’t want my client to feel that he threw a significant amount of money out of the window for nothing.

    The funny part is that it worked sometimes and those clients were indeed leaving happy. The others weren’t as happy even when the service was good. I overstuffed them.

    So I realized the same thing Sean implies. Now I try to give my clients not what they ask for (bold, isn’t it?), but what suits their needs the best. Some of them want to be being stuffed though. They eat up my whole imaginary buffet and only then feel comforted.

    Maybe I should broaden the menu. ;o)

  • 2 Sean D'Souza // Dec 1, 2008 at 2:17 pm

    You still need to show them the ‘buffet.’

    Don’t hide the buffet.
    Just make sure they know where the tastiest dishes are located.

  • 3 Jaroslav Polakovič // Dec 1, 2008 at 2:25 pm

    Yeah, of course. They usually know the ‘buffet’ well before they engage me in person, so that’s one less thing I have to cope with.

    Inspiring article, helped me to organize my thoughts.

  • 4 Eric Klein // Dec 6, 2008 at 5:06 pm

    And after they’ve had an a la carte meal – point out the process they can use to select another tasty meal. This gives them an added level of on-going control and the ability to keep consuming without “over eating”.

    If you just help them make their first a la carte meal without revealing the selection/focusing process – they may not continue to consume.

  • 5 Sean D'Souza // Nov 27, 2009 at 2:15 pm

    It’s a bit ironical that I’m looking at this post on “Thanksgiving”. We don’t celebrate it here in NZ (It’s strictly US-based) but the ’stuffing’ does come to mind.

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