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Why Shock And Awe Is A Waste of Time (When Teaching)

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November 24th, 2008 · 4 Comments

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Shock and awe, but no real results in implementation.

The worst kind of class is the method that’s being used by 99.9% of all trainers today.
Where the first time the participants reads/hears the information is about two seconds before the class (or worse, after the class has begun). Then the trainer or coach makes this great presentation. Or gives instructions. And this creates great shock and awe, but has limited learning power.

This is because the brain can’t process information quickly enough.

The brain can only process so many facts before it gets tired. And when it gets tired the brain is easily amused, but not a whole lot of information sinks in. For successful implementation not only does the information have to sink in, but the information has to be understood in the way the trainer understands it.

And of course, most trainers aren’t even aware that they have to change their methods. But what if they did change their methods?

What’s a coach or trainer to do?
1) Understand the three points below: Read the resources I’ve provided.
2) Give all the information.
3) Get the participants to focus on page numbers (in advance).

http://spidersecret.com/why-processing-time-is-critical-for-consumption/
http://spidersecret.com/how-to-get-clients-to-participate-the-common-knowledge-pool/
http://spidersecret.com/how-to-avoid-participants-tuning-off-during-workshop-assignments/

It doesn’t matter if you’re a school teacher.
Or writing a book chapter by chapter.
Or a business conducting a workshop or one-on-one consulting.
Or even a rowing coach or a yoga trainer.

The concept of understanding and assimilation are the same across the board. And if you don’t prepare your client/student, then you’re not a true teacher. You’re just into shock and awe. And adulation.

And that’s really a pity!

Coming next: How to give instructions to improve consumption

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Tags: Consumption

What Bugs Me

4 responses so far ↓

  • 1 Neil Smith // Nov 25, 2008 at 9:48 pm

    I guess that is where a participant viewing short videos or audios, in the comfort of their own environment, at a time that suits them can help to warm up their understanding of the topic before the full on presentation, tele-seminar, or workshop takes place.

  • 2 Sean D'Souza // Nov 25, 2008 at 11:02 pm

    Absolutely.

    I’m having the Brain Audit workshop next week in Auckland, and everyone has already got the notes in advance.

  • 3 Why You Feel The Need To Overstuff Your Clients // Nov 25, 2008 at 11:03 pm

    [...]   ← Why Shock And Awe Is A Waste of Time (When Teaching) [...]

  • 4 Leresh // Feb 18, 2010 at 10:00 am

    Very rightly 99% trainers suck

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