Barking up the wrong tree can be amazingly interesting. And educational. Sure you may think that making a mistake is a waste of time, but you couldn’t be further from the truth. Because making mistakes is what enables us to attract clients.

Imagine a world where everything went absolutely right for you. Where you never ever made a mistake. Well, that would indeed be an interesting world. And most people would peg you as a resident of Jupiter. Because for one, your client would never be able to relate to you.

Understand this: Most of our clients are quite impressed, even intimidated by our abilities.
Yes, we think what we do is ‘nothing’, but to the client, those ‘nothing’ skills are quite valuable. So if you’re able to relate your mistakes, that makes you less formidable, and the client feels an intense connection to your failures (and consequent success). Plus you stop being considered a ‘Jupiterian’ and become an ‘Earthling’ instead

When I conduct the Website Masterclass, I show my clients all my mistakes
And how we fixed them. That enables the client to see what’s achievable, and creates a safety net for the client as well. Now, they not only feel comfortable with you, but also feel comfortable about their own progress.

Plus mistakes are profitable.

Very profitable.

I’ll explain more in my next post.

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http://www.psychotactics.com
Why Customers Back Away At The Very Last Minute? Find out at the link above.