Ok, so Apple is getting smarter by the minute. Instead of sitting around and watching Windows take over the world, the iPod is now combining the power of extremely well connected strategic alliances, and continuously emerging technology to create even more trouble for us in business.

Trouble, did I say?
If you had any doubts about where wi-fi and video was going, this new iPod kinda puts those doubts to rest. The iPod is now literally a salestool in the hands of businesses. With Safari (Apple’s browser) directly connected to You Tube, and with Starbucks rolling out free wi-fi access in several of its gazillion stores, we have a situation where your ‘ad’ can be seen everywhere.

And blogs and websites will be relevant.

But videos will be more relevant.
And if you don’t have video, and relevant video as a means of marketing, you won’t be creamed. But you’ll surely be disadvantaged. Of course, it’s not all about video. If you use video to do a pitch-fest, then no one will pay attention. But use video to educate and then push clients to your website or um…iPhone number and you’ll start to see a torrential river of clients headed your way.

Video has existed as a viable medium for well over 30 years. But now it’s sitting next to your coffee. Are you prepared?
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