Comments on: So do barriers help? Or detract? http://spidersecret.com/so-do-barriers-help-or-detract/ How to Get Clients To Come To You Wed, 03 Mar 2010 21:24:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Sean D'Souza http://spidersecret.com/so-do-barriers-help-or-detract/comment-page-1/#comment-326 Sean D'Souza Mon, 09 Mar 2009 17:50:01 +0000 http://spidersecret.com/so-do-barriers-help-or-detract/#comment-326 Yes, and on average...and even in times like these, it may work in your favour to create barriers. Yes, and on average…and even in times like these, it may work in your favour to create barriers.

]]> By: Kris http://spidersecret.com/so-do-barriers-help-or-detract/comment-page-1/#comment-325 Kris Mon, 09 Mar 2009 17:09:41 +0000 http://spidersecret.com/so-do-barriers-help-or-detract/#comment-325 Makes sense, Sean. I like the "storm/sunny day" metaphor. The psychological realities behind humans wanting what they can't have will always be the basis of the how much resistance you factor in. Thanks for the feedback and the article. Makes sense, Sean. I like the “storm/sunny day” metaphor. The psychological realities behind humans wanting what they can’t have will always be the basis of the how much resistance you factor in. Thanks for the feedback and the article.

]]> By: Sean D'Souza http://spidersecret.com/so-do-barriers-help-or-detract/comment-page-1/#comment-324 Sean D'Souza Mon, 09 Mar 2009 16:32:05 +0000 http://spidersecret.com/so-do-barriers-help-or-detract/#comment-324 You can't do "exactly" the same activities in a storm as you can on a sunny day. Sunny days allow for more activity, and sunnier times allow for more business. But humans have always wanted that which they can't have. So the harder it is to get something—recession or no recession—they'll work twice as hard to get it. There's still going to be a drop of sorts (depending on the value of your product), but there will definitely be higher interest and conversion than if you simply offered the product/service as is. You can’t do “exactly” the same activities in a storm as you can on a sunny day. Sunny days allow for more activity, and sunnier times allow for more business.

But humans have always wanted that which they can’t have. So the harder it is to get something—recession or no recession—they’ll work twice as hard to get it. There’s still going to be a drop of sorts (depending on the value of your product), but there will definitely be higher interest and conversion than if you simply offered the product/service as is.

]]> By: Kris http://spidersecret.com/so-do-barriers-help-or-detract/comment-page-1/#comment-323 Kris Mon, 09 Mar 2009 08:48:39 +0000 http://spidersecret.com/so-do-barriers-help-or-detract/#comment-323 I understand the need for barriers. The next bit of the equation makes me hesitate, though: price points. The economy right now is causing resistance at more levels. How are you getting around the inevitable resistance to spend, regardless of how much the customer needs the help, and KNOWS s/he needs the help? S/he just "can't" pony up. They choose, and the result is less business for me AND less business for them, so it ends up being lose/lose instead of win/win. I suppose it needs a re-do of the attraction factor, but I haven't figured that part out yet. I understand the need for barriers. The next bit of the equation makes me hesitate, though: price points. The economy right now is causing resistance at more levels. How are you getting around the inevitable resistance to spend, regardless of how much the customer needs the help, and KNOWS s/he needs the help? S/he just “can’t” pony up. They choose, and the result is less business for me AND less business for them, so it ends up being lose/lose instead of win/win. I suppose it needs a re-do of the attraction factor, but I haven’t figured that part out yet.

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