You still give them seven days, but you go first have to herd them into one section. So don’t give me the run of the ‘restaurant’. Ask me where I want to go. Ask me what I want to eat.

So is it veg?
Or non-veg?
Meat or fish?

Or if that’s too complex, then simply ask me to choose one thing–one program for example.
And then don’t give me access to everything.

Give me access to three core ‘wow factors’ in that program. Maybe something that’s easy to do, but has a ‘hidden factor’ (Which means I’ve not used or known about that feature). And wow me into the rest of the stuff.

This consumption is admittedly hard.
No one said it was easy. So we’ve got to keep it at the back of our minds all the time. Because customers do want everything–even when they know they can’t ‘eat it all.’

You’ve mentioned the necessity of focus in many situations. It’s the “too much of a good thing” syndrome, say, walking into a restaurant and the dining area is piled up, wall-to-wall, floor to ceiling with jumbled platters of food. What most people are anticipating is that first heady, aromatic whiff of their favorite dish sitting in front of them and that first scrumptious bite. Not a mountain of food.

Sean, thank you for your intelligent, lively & provocative articles. Always food for thought–and action!

Speaking of which, all this consumption talk has made me ravenous. I’m off to consume comestibles.

Indeed, they should have got you to choose just one factor/one program/and then got you to eat just a ’starter’. And once you’ve eaten the starter, only then moved you through the process.

There’s also the time factor, don’t you think?