Comments on: Radiohead: Lessons in Pricing and Customer Psychology http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/ How to Get Clients To Come To You Wed, 03 Mar 2010 21:24:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Dave http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-258 Dave Tue, 26 Aug 2008 18:40:47 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-258 Found it. :) By the way I paid $10 for the download. Found it. :)

By the way I paid $10 for the download.

]]> By: Chris Garrett http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-172 Chris Garrett Thu, 08 Nov 2007 17:04:14 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-172 Yes they just signed a distribution deal http://www.nme.com/news/32207 Yes they just signed a distribution deal http://www.nme.com/news/32207

]]> By: Sean D'Souza http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-171 Sean D'Souza Thu, 08 Nov 2007 17:03:19 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-171 I didn't mention that point, and you're right. (Not sure I missed it, while thinking about the post) ;) What they're doing is effectively what a business would do with self-publishing. But there's a lot to be said for distribution via a record company. It may still be possible to get pathetic royalty and make millions (as previous artists have done before). And I don't know where Radiohead is headed next. Whether they're going to distribute through a regular record company etc. If they are, they've effectively done quite well, I'd think. I didn’t mention that point, and you’re right. (Not sure I missed it, while thinking about the post) ;)

What they’re doing is effectively what a business would do with self-publishing. But there’s a lot to be said for distribution via a record company. It may still be possible to get pathetic royalty and make millions (as previous artists have done before).

And I don’t know where Radiohead is headed next. Whether they’re going to distribute through a regular record company etc. If they are, they’ve effectively done quite well, I’d think.

]]> By: Chris Garrett http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-170 Chris Garrett Thu, 08 Nov 2007 17:03:18 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-170 They also have a truck load of opt-ins They also have a truck load of opt-ins

]]> By: Grace Judson http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-169 Grace Judson Thu, 08 Nov 2007 16:58:59 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-169 Another missed point - by many people, not just you, Sean! - is that even though all those people downloaded and paid nothing, Radiohead gets ALL the proceeds. Therefore, they probably nonetheless made significantly more money than they would have if they'd released through a traditional recording contract. Another missed point – by many people, not just you, Sean! – is that even though all those people downloaded and paid nothing, Radiohead gets ALL the proceeds. Therefore, they probably nonetheless made significantly more money than they would have if they’d released through a traditional recording contract.

]]> By: Sean D'Souza http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-168 Sean D'Souza Thu, 08 Nov 2007 16:58:20 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-168 Yes, the data is usually not very clear. I don't think they've just jumped into this without thought, but unless we have the right data, it would be harder to judge. The other factor is the fact that it's still a novelty to create this kind of payment (at least for the music industry). It would be a much harder slog if 10,000 other artists were doing the same thing simultaneously. Yes, the data is usually not very clear. I don’t think they’ve just jumped into this without thought, but unless we have the right data, it would be harder to judge.

The other factor is the fact that it’s still a novelty to create this kind of payment (at least for the music industry). It would be a much harder slog if 10,000 other artists were doing the same thing simultaneously.

]]> By: Chris Garrett http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-167 Chris Garrett Thu, 08 Nov 2007 16:43:06 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-167 About half the people I know initially downloaded it for $0 then went back and paid more. The effect was try-before-you-buy. Would be interesting to see if they were talking "downloads" or "customers". I think what they should have done is duplicate Trent Reznors (?) strategy where you could listen to the whole album in streaming, even skip around tracks, before you purchase. About half the people I know initially downloaded it for $0 then went back and paid more. The effect was try-before-you-buy.

Would be interesting to see if they were talking “downloads” or “customers”.

I think what they should have done is duplicate Trent Reznors (?) strategy where you could listen to the whole album in streaming, even skip around tracks, before you purchase.

]]> By: Sean D'Souza http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-165 Sean D'Souza Wed, 07 Nov 2007 21:57:53 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-165 I agree. I did miss the point with regard to the quality of the songs. Hey, should have done my homework. (Got inadquate info on the quality of files as well as the number of songs released) Good to hear you're going to buy the CD. It would be really interesting to see CD sales later in the year. And that would really prove the point, that they indeed have a strategy. I agree. I did miss the point with regard to the quality of the songs. Hey, should have done my homework. (Got inadquate info on the quality of files as well as the number of songs released)

Good to hear you’re going to buy the CD. It would be really interesting to see CD sales later in the year. And that would really prove the point, that they indeed have a strategy.

]]> By: Tom http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-164 Tom Wed, 07 Nov 2007 21:09:14 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-164 An excellent article but you miss the most critical point, and therefore you are not comparing like with like. The download was medium quality MP3, not a CD quality lossless format or even high quality 320kbps MP3. This means that it's OK to listen to on an iPod or MP3 player but you still need to buy the CD when it's distributed if you want to listen to it on a hi-fi system. Also there were only 10 songs, about half of what are on the CD. So yes, I am becoming familiar with the songs, I am more interested in Radiohead now than I was before and I will definitely go to see them when they tour. But I paid $0 for the download because I will still need to pay $whatever for the CD when it becomes available as I don't believe in paying for the same thing twice. An excellent article but you miss the most critical point, and therefore you are not comparing like with like. The download was medium quality MP3, not a CD quality lossless format or even high quality 320kbps MP3. This means that it’s OK to listen to on an iPod or MP3 player but you still need to buy the CD when it’s distributed if you want to listen to it on a hi-fi system. Also there were only 10 songs, about half of what are on the CD.

So yes, I am becoming familiar with the songs, I am more interested in Radiohead now than I was before and I will definitely go to see them when they tour. But I paid $0 for the download because I will still need to pay $whatever for the CD when it becomes available as I don’t believe in paying for the same thing twice.

]]> By: Adam Snider http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/comment-page-1/#comment-163 Adam Snider Wed, 07 Nov 2007 19:29:54 +0000 http://spidersecret.com/radiohead-lessons-in-pricing-and-customer-psychology/#comment-163 "They could make diddly squat on their songs, and make a fortune on their tours. Is this phenomenon uncommon? Yes, in the recording industry it is. But not in the publishing industry." Actually, the way that a lot of recording contracts are written, the artist makes very little money from album sales. Most recording artists make their money from concert ticket sales, and merchandising (t-shirts and the like). “They could make diddly squat on their songs, and make a fortune on their tours. Is this phenomenon uncommon? Yes, in the recording industry it is. But not in the publishing industry.”

Actually, the way that a lot of recording contracts are written, the artist makes very little money from album sales. Most recording artists make their money from concert ticket sales, and merchandising (t-shirts and the like).

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