Is less more?
Yes it is.

So what do we need ‘less of?’
Less words?

Because if you think less words are more, you’ve got the wrong end of the stick. More words sell (no matter how the words come–via PDF or video–or text).

So what do we need less of , if it isn’t ‘less words’?
We need less concepts.
That’s what we need less of.

Google worked better than Yahoo because the concept was simple.
iPod worked better than most mp3 players because any dope knew how to use a wheel.
Lego blocks have success, because they’re simple to work out.

But you’re not dumb
You understand that less is more. You understand that things need to be simple.

Then you make a presentation with 567 slides.
You write a sub-headline or headline that snakes on forever.
You write articles that don’t focus on one thing.

‘Less is more’ isn’t about ‘less words.’
It’s about concepts. You need less concepts.
Or actually, one concept at a time.

To read more:
http://www.psychotactics.com/artwave.htm