Comments on: Is Joel Stein creating an ‘attraction factor?’ http://spidersecret.com/is-joel-stein-creating-an-attraction-factor/ How to Get Clients To Come To You Wed, 03 Mar 2010 21:24:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Chris Garrett http://spidersecret.com/is-joel-stein-creating-an-attraction-factor/comment-page-1/#comment-9 Chris Garrett Mon, 26 Mar 2007 09:33:57 +0000 http://spidersecret.com/is-joel-stein-creating-an-attraction-factor/#comment-9 Apparently when launching penthouse (or some other .. adult mag) they mailed tons of people like vicars, nuns, feminists, etc to get them all riled up and cause a stink of protest. Sometimes it is a strategy that works. In my mind though they have to be condemning you for something you, and most importantly your target audience, believe in. For example Elvis offended parents but the kids loved it. He wasn't causing outrage from kicking kittens but from his "wild" music. Apparently when launching penthouse (or some other .. adult mag) they mailed tons of people like vicars, nuns, feminists, etc to get them all riled up and cause a stink of protest. Sometimes it is a strategy that works.

In my mind though they have to be condemning you for something you, and most importantly your target audience, believe in. For example Elvis offended parents but the kids loved it. He wasn’t causing outrage from kicking kittens but from his “wild” music.

]]>