Comments on: Is it your business if customers don’t consume your product? http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/ How to Get Clients To Come To You Wed, 03 Mar 2010 21:24:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Ray Drossaert http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-90 Ray Drossaert Tue, 01 May 2007 00:12:37 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-90 The 'brag factor' does indeed increase consumption, but in my reference to teens I was thinking more of the 'insecurity factor'. A few years back, one of our girls "had to have" a rather expensive pair of trousers. Nagged about it for weeks. Once we finally bought it, she *never* wore it. Not once. Those who brag about it consume, the insecure don't it seems. Sadly, this is a rather big factor in 'teen marketing', and some companies target this insecurity. The ‘brag factor’ does indeed increase consumption, but in my reference to teens I was thinking more of the ‘insecurity factor’. A few years back, one of our girls “had to have” a rather expensive pair of trousers. Nagged about it for weeks. Once we finally bought it, she *never* wore it. Not once. Those who brag about it consume, the insecure don’t it seems.

Sadly, this is a rather big factor in ‘teen marketing’, and some companies target this insecurity.

]]> By: Sean D'Souza http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-88 Sean D'Souza Sun, 29 Apr 2007 21:42:11 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-88 Even something that's 'brag-driven' is consumed. So when you buy a fancy car, product etc., you're more likely to consume it. In fact, that's probably a factor we haven't looked into. Namely that 'the brag factor' actually increases consumption. Because what's the point of buying something to brag, and then not using it? So yes, maybe we need to look at how to 'increase brag factor' as well. Even something that’s ‘brag-driven’ is consumed. So when you buy a fancy car, product etc., you’re more likely to consume it. In fact, that’s probably a factor we haven’t looked into.

Namely that ‘the brag factor’ actually increases consumption. Because what’s the point of buying something to brag, and then not using it?

So yes, maybe we need to look at how to ‘increase brag factor’ as well.

]]> By: Ray Drossaert http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-85 Ray Drossaert Thu, 26 Apr 2007 23:39:35 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-85 @Sean: You're right of course, but I was thinking about people that buy something not in order to use/consume/enjoy it but to brag about owning it (or reduce their anxiety of not having it). Think 'teens' for example. Then again, that could be called consumption as well... @Sean: You’re right of course, but I was thinking about people that buy something not in order to use/consume/enjoy it but to brag about owning it (or reduce their anxiety of not having it). Think ‘teens’ for example. Then again, that could be called consumption as well…

]]> By: Sean D'Souza http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-75 Sean D'Souza Sun, 22 Apr 2007 21:00:00 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-75 Barry: Yes, there's an obligation, but all fine things take time. The core is creating a sequence to begin with. And then over time, add to that post-purchase sequence. Barry: Yes, there’s an obligation, but all fine things take time. The core is creating a sequence to begin with. And then over time, add to that post-purchase sequence.

]]> By: Sean D'Souza http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-74 Sean D'Souza Sun, 22 Apr 2007 20:59:11 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-74 I'm not sure it depends on what you're selling, Ray. I'm pretty darned sure, that every product or service can encourage consumption. I’m not sure it depends on what you’re selling, Ray. I’m pretty darned sure, that every product or service can encourage consumption.

]]> By: Barry Morris http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-67 Barry Morris Sun, 22 Apr 2007 01:25:18 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-67 This topic has been on my mind. I know that I feel an obligation to help my customers get the most out of my book. I relaize that the post-conversion support processes should've been a larger part of the product creation strategy. It's one thing to convert, but true consumption, like consuming a fine meal, always leaves the customer with a good feeling and the desire to return. This topic has been on my mind. I know that I feel an obligation to help my customers get the most out of my book. I relaize that the post-conversion support processes should’ve been a larger part of the product creation strategy.

It’s one thing to convert, but true consumption, like consuming a fine meal, always leaves the customer with a good feeling and the desire to return.

]]> By: Ray Drossaert http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-65 Ray Drossaert Sat, 21 Apr 2007 22:34:00 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-65 I think it is your business to at least encourage them to consume if only for two reasons: - repeat business - feedback Your customers won't come back for more if they haven't tried it in the first place. And if your encouraging to consume fails, at least you have established a channel to get feedback on why they didn't consume in the first place. Of course it also depends on what you're selling I think it is your business to at least encourage them to consume if only for two reasons:
- repeat business
- feedback

Your customers won’t come back for more if they haven’t tried it in the first place. And if your encouraging to consume fails, at least you have established a channel to get feedback on why they didn’t consume in the first place.

Of course it also depends on what you’re selling

]]> By: Sean D'Souza http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-60 Sean D'Souza Thu, 19 Apr 2007 15:36:28 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-60 Hey, we're talking consumption. Nagging? That's not really consumption, is it? I mean, think about it: What encourages consumption? Curiosity? Something you read on Page 65 (like the Brain Audit). Or a better education of what you're about to 'consume'. Reminders are part of that consumption, yeah, but nagging....nope. Everyone tum-tums to a different beat. You can't force consumption, but you sure can make it move really smooth. And you're right. Mom/Boss is out. And there's always such a thing as being a pest. :) Hey, we’re talking consumption. Nagging? That’s not really consumption, is it? I mean, think about it: What encourages consumption?

Curiosity? Something you read on Page 65 (like the Brain Audit). Or a better education of what you’re about to ‘consume’. Reminders are part of that consumption, yeah, but nagging….nope.

Everyone tum-tums to a different beat. You can’t force consumption, but you sure can make it move really smooth.

And you’re right. Mom/Boss is out. And there’s always such a thing as being a pest. :)

]]> By: Chris Garrett http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/comment-page-1/#comment-59 Chris Garrett Thu, 19 Apr 2007 13:52:59 +0000 http://spidersecret.com/is-it-your-business-if-customers-dont-consume-your-product/#comment-59 I would say you can't force consumption, and if you try too hard then it could cause resentment, but you definitely should <i>encourage</i> it. Give you an example. I bought a PPC course. I tend to get around to reading stuff on the weekend, I made the mistake buying it monday. Guess what? Daily nagging emails. Sure way to get me to cancel and get a refund. I didn't buy a mom or a boss, I bought courseware! I would say you can’t force consumption, and if you try too hard then it could cause resentment, but you definitely should encourage it.

Give you an example. I bought a PPC course. I tend to get around to reading stuff on the weekend, I made the mistake buying it monday. Guess what? Daily nagging emails. Sure way to get me to cancel and get a refund.

I didn’t buy a mom or a boss, I bought courseware!

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