First, you need to know something.
With zero advertising, zero affiliates, zero Google Adwords, zero whatever–we’ve filled the Website Masterclass for the second time in a row. Now this ain’t some piddly $20 class. Each participant pays between $2200-$2500 to be at the event. This isn’t counting food, travel, hotel stay etc.
Attraction of course, played its part
But hey, it’s not just attraction, or conversion, or blahdeeblah. It’s follow up. We followed up no more than nine times, in less than six weeks. With solid information.
With over five hours of useful, zero-sales pitch content (there goes that zero word again). And follow up was consistent. To get customers to sign up to the first stage. Then to move them to the next stage. In all, in under six weeks, a customer may have been ‘touched’ a good fifteen times.
Isn’t fifteen times too much in six weeks?
2 responses so far ↓
1 John // Sep 16, 2007 at 7:28 am
Can you give us concrete examples of the 15 touches?
2 Sean D'Souza // Oct 1, 2007 at 4:01 pm
The 15 touches aren’t sitting in some secret place. You have to be a customer to experience those touches. So when you’re a member of 5000bc.com, or do one of the courses, or even as a subscriber of Psychotactics, you get told about a program, many, many times over. It just doesn’t look like a sales pitch. It’s a lot of education. We give a lot of information away absolutely free–and this is information you’d happily pay for. When you sign up for free information, you get a lot of it, believe me.
Customers buy, because it makes sense to buy. Not because they’ve been bamboozled into buying.
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