Comments on: How an award increases attraction–and indeed, consumption! http://spidersecret.com/how-an-award-increases-attraction-and-indeed-consumption/ How to Get Clients To Come To You Wed, 03 Mar 2010 21:24:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Sean D'Souza http://spidersecret.com/how-an-award-increases-attraction-and-indeed-consumption/comment-page-1/#comment-246 Sean D'Souza Sat, 05 Jul 2008 17:59:19 +0000 http://spidersecret.com/how-an-award-increases-attraction-and-indeed-consumption/#comment-246 Most people fail to understand the power of awards. It not only helps consumption of the product/service, but is amazingly powerful in attracting and converting customers. But there must be a strategy. An award without strategy is like a tree falling in the forest. No one ever knows. Most people fail to understand the power of awards. It not only helps consumption of the product/service, but is amazingly powerful in attracting and converting customers.

But there must be a strategy. An award without strategy is like a tree falling in the forest. No one ever knows.

]]> By: Holly Buchanan http://spidersecret.com/how-an-award-increases-attraction-and-indeed-consumption/comment-page-1/#comment-245 Holly Buchanan Sat, 05 Jul 2008 14:46:20 +0000 http://spidersecret.com/how-an-award-increases-attraction-and-indeed-consumption/#comment-245 I actually started an awards program last year. But it wasn't aimed at consumers. I recognized companies and advertisers who had done an exceptional job marketing to women (which is the space I cover). I did it because I wanted to recognize and reward the positive efforts and stellar work in the field. But what I was surprised at, was how many companies, advertisers, and consumers contacted me as a result of the awards. I made some amazing contacts and found out about even more good work being done. So I highly recommend, if you're in a particular industry - look at ways you can recognize those who are doing an outstanding job. Everyone likes to be recognized and appreciated. And you might get some good will back for your efforts. I actually started an awards program last year. But it wasn’t aimed at consumers.

I recognized companies and advertisers who had done an exceptional job marketing to women (which is the space I cover).

I did it because I wanted to recognize and reward the positive efforts and stellar work in the field.

But what I was surprised at, was how many companies, advertisers, and consumers contacted me as a result of the awards. I made some amazing contacts and found out about even more good work being done.

So I highly recommend, if you’re in a particular industry – look at ways you can recognize those who are doing an outstanding job. Everyone likes to be recognized and appreciated. And you might get some good will back for your efforts.

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