Your audience may be fast asleep. But then you announce a prize. Or an award.
Blurb.com wakes up its audience from their inactivity!
Nothing quite gets an audience to participate quite as easily as a ‘Easter Egg hunt’
Or a ‘treasure hunt’, or something that offers an incentive of sorts. And Blurb.com (they produce one-of-a-kind-self-published books) has got it right not in the respect of ‘hosting the award’, but they’ve also weeded out the rest of us who ‘don’t matter.’
Yup, it seems to me that Blurb has noticed a trend
They’ve decided that the people who are most valuable to them are photographers.
That if you’re a cartoonist, or a writer, or a whatever, it’s going to take you a lot longer to put a book together, but if you’re a photographer, you’re going to be able to click this morning, and publish this afternoon.
So if they’re going to have an award, it’s going to be for photographers.
Because this specific audience is going to be more prolific, and hey, might as well encourage the most prolific of the lot.
Which of course, bring us back to the original theme of this post.
That awards wake up your audience?
So here are three questions:
1) What kind of award are you planning?
2) What kind of award have you had in the past?
3) Have you had an award that backfired?
Let us know 
2 responses so far ↓
1 Holly Buchanan // Jul 6, 2008 at 8:46 am
I actually started an awards program last year. But it wasn’t aimed at consumers.
I recognized companies and advertisers who had done an exceptional job marketing to women (which is the space I cover).
I did it because I wanted to recognize and reward the positive efforts and stellar work in the field.
But what I was surprised at, was how many companies, advertisers, and consumers contacted me as a result of the awards. I made some amazing contacts and found out about even more good work being done.
So I highly recommend, if you’re in a particular industry - look at ways you can recognize those who are doing an outstanding job. Everyone likes to be recognized and appreciated. And you might get some good will back for your efforts.
2 Sean D'Souza // Jul 6, 2008 at 11:59 am
Most people fail to understand the power of awards. It not only helps consumption of the product/service, but is amazingly powerful in attracting and converting customers.
But there must be a strategy. An award without strategy is like a tree falling in the forest. No one ever knows.
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