Here are just some of the experiences at the Attversumption Workshop. Note: There’s no talk of get-rich quick here. There are no instant results. So what are they raving about? Find out for yourself, and yes, there are some more pictures too.

Perry Droast and Matthew Joyce

I’ll vouch for that. I spent quite a lot of money over the last few years on learning how to write sales copy. I don’t regret a penny.

That said, the Attversumption class was far beyond my expectations. I saw many of the other participants come up with copy as good as any I’ve seen written by highly paid and touted copywriters.

I personally tied together some concepts that I thought I understood, but found out I really didn’t, into a much more usable and doable system for writing copy that speaks straight to the heart of the prospect. Not only that it will be much less gut-wrenching to do so.

It’s all based on Sean’s concept of “Target Profile”. I’ve seen it and heard it before in a roundabout way, but never in the way Sean taught it. And I’ve never seen it’s power so easily wielded like I did the last few days.

My only problem now will be to find the right target. I’ve been shooting blanks out of a shotgun until now. I’ll be using shooting bulls-eyes from a thousand yards with a varmint rifle now.

Thanks Sean. I really enjoyed meeting you and Renuka. Although we’d met on the phone, I’d never met you in person before and it was a real pleasure. You both are so laid back and easy to talk to, I’m proud to call you both friend.

It was also a pleasure to meet and work with entire group. It was a truly diverse group and I thoroughly enjoyed meeting all of them.

P.S. If you guys don’t bug Sean to hold another one next year, you’re missing the boat if you need to learn how to write more effective copy.

P.P.S. If he doesn’t, how far ahead of time do I need to start pre-selling my own copywriting seminar?

P.P.P.S. I’ll assume Sean will be making this into a home study version as well. It’ll be worth it although live is always better.

Perry Droast, California, USA

I too am just back from the Attversumption Masterclass and I’ve got say it was among the best workshops/seminars I’ve attended–and I’m a speaker at several national business/marketing conferences a year.

As Erin, Steph, and Perry have mentioned we spent quite a bit of time talking about the real people behind the target profile and how that drives your entire business.

Sean comes up with great brand names like “Attversumption” that help you to remember the three components of a business transaction (attraction - conversion - consumption). But the course could also have been called the “Real Customer” Business Strategy Course because it drives home how customer-centric design is essential to all elements of your business from creating your products and services, to marketing and sales, to designing systems to ensure your customer uses the purchase and comes back for more. That would have been enough, but it doesn’t stop there. It also shows you exactly what you can do integrate the concepts into your own business.

We talked frequently about who the ideal guests are that you want to come to your party. Sean and Renuka modeled the teaching extremely well by inviting a fabulous collection of their friends/customers/students to the workshop. We learned much from Sean–our master teacher–but just as much from our many talented classmates who provided new perspectives, great ideas, and the occasional reality check when it was needed. Whistling

That Sean and Renuka attract such quality people and provide such a welcoming and power-packed course is a testament to their skills as business people, teachers, and hosts. But mostly it’s the mark of people who I’m pleased to now consider my friends.

I’d type more but I’ve got to get busy implementing all the great ideas I learned this week…

For those of you looking for your next step in business, I highly recommend the Attversumption Workshop.

Matthew Joyce, Boulder, Colorado, USA

Leah Oman and Eric Klein at the Rock Bottom Brewery

The class was profound. Sean presented a model that is simple - but not simplistic.

The sign of a master teacher is one who can present a concept with such clarity and simplicity - that people at all levels of experience can both understand it and learn new stuff at the same time.

The Attversumption material was simple and clear in that way.
It was also a lot of fun. Working in groups on our own yoga business brought the concepts to life. And Sean generously provided plenty of frustration and “red herrings” to force us to actually think - not just follow orders.

The simplicity of the model allowed us to move deeper and deeper into a few core concepts rather than gorge ourselves on a massive array of unconnected “tips” and “secrets” (for some reason food is a theme of these posts).

Actually, this program was short on tips. It was more about a method or methodology. Something that I can keep practicing and integrating over time.

Thanks to Sean and Renuka for a great learning experience.

Eric Klein, USA