Feature Creeeeeeeeeeeeeeeeeeeeeep.

Customers can’t consume, so they return products. So is there a cure to feature creep? James Suroweicki, author of ‘The Wisdom of Crowds’ doesn’t think so. To quote his New Yorker article, he says: There’s no easy solution for feature creep.

Which means all marketers should shake in their boots if they want to add something new and improved, right? Or all of us should stop adding features, no matter how badly they’re wanted.

Which is simply impossible, but here’s what’s possible
You can’t beat feature creep, because it’s the customer themselves that demand the features, but of course, once they have all the features, they don’t know what to do with all of them. So they return the product, and bail out of the service at the very worst. Or they don’t use the product/service at the very least (lack of consumption). So what’s a marketer to do?

Tell the customer what’s important

Tell me what’s important in that product/service I’ve bought. Focus on the stuff that gets me up and running. And then I’m more than happy to use your products’ core features. And explore the rest when I have the time.

A More Detailed Article Is At:
http://www.psychotactics.com/artfeaturecreep.htm