Comments on: Does a free marketing report still attract? http://spidersecret.com/does-a-free-marketing-report-still-attract/ How to Get Clients To Come To You Wed, 03 Mar 2010 21:24:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Sean D'Souza http://spidersecret.com/does-a-free-marketing-report-still-attract/comment-page-1/#comment-20 Sean D'Souza Wed, 28 Mar 2007 23:34:10 +0000 http://spidersecret.com/does-a-free-marketing-report-still-attract/#comment-20 That Rivendell form--that's the one I need to get my hands on. That Rivendell form–that’s the one I need to get my hands on.

]]> By: Sean D'Souza http://spidersecret.com/does-a-free-marketing-report-still-attract/comment-page-1/#comment-19 Sean D'Souza Wed, 28 Mar 2007 23:33:41 +0000 http://spidersecret.com/does-a-free-marketing-report-still-attract/#comment-19 And ditto with postcodes. We have them, but no one uses them, except for commercial mail. And ditto with postcodes. We have them, but no one uses them, except for commercial mail.

]]> By: Sean D'Souza http://spidersecret.com/does-a-free-marketing-report-still-attract/comment-page-1/#comment-18 Sean D'Souza Wed, 28 Mar 2007 23:33:00 +0000 http://spidersecret.com/does-a-free-marketing-report-still-attract/#comment-18 I know just what you mean. We live on an island (granted it's New Zealand) and we don't have states either. I know just what you mean. We live on an island (granted it’s New Zealand) and we don’t have states either.

]]> By: maryrose lyons http://spidersecret.com/does-a-free-marketing-report-still-attract/comment-page-1/#comment-17 maryrose lyons Wed, 28 Mar 2007 09:08:29 +0000 http://spidersecret.com/does-a-free-marketing-report-still-attract/#comment-17 When asking for address, be mindful of us Europeans and don't make state a requirement. Here in Ireland, we don' t even have postcodes, so it can be a bit of a pain leaving spurious information that is of no use to the content owner, just to get access to the report or white paper. When asking for address, be mindful of us Europeans and don’t make state a requirement. Here in Ireland, we don’ t even have postcodes, so it can be a bit of a pain leaving spurious information that is of no use to the content owner, just to get access to the report or white paper.

]]> By: Ankesh Kothari http://spidersecret.com/does-a-free-marketing-report-still-attract/comment-page-1/#comment-16 Ankesh Kothari Wed, 28 Mar 2007 07:41:54 +0000 http://spidersecret.com/does-a-free-marketing-report-still-attract/#comment-16 The success of barriers depend on depends on: 1. The usage (and relevance) of barriers 2. The barriers that competitors have 3. The pay off For eg: if you run a video store and you require all your new clients to fill out a long form and give you their photo and pay an initial deposit - while the video rental store next door requires none of that - where do you think the people will go? Now what if you offer 2 free rentals for the pain? And what if you make the barriers very relevant? For eg: Rivendell gets people to fill out 5 lengthy forms. But they use the information you provide to "customize" the bike according to your needs. And people willingly fill them out. The long form barrier for reports aren't working that well as they used to because there are so many people using the same technique. The number of competitors with similar or lower barriers has increased. So you've got to make the barriers way more relevant or make the pay off worthwhile. The success of barriers depend on depends on:

1. The usage (and relevance) of barriers
2. The barriers that competitors have
3. The pay off

For eg: if you run a video store and you require all your new clients to fill out a long form and give you their photo and pay an initial deposit – while the video rental store next door requires none of that – where do you think the people will go?

Now what if you offer 2 free rentals for the pain?

And what if you make the barriers very relevant? For eg: Rivendell gets people to fill out 5 lengthy forms. But they use the information you provide to “customize” the bike according to your needs. And people willingly fill them out.

The long form barrier for reports aren’t working that well as they used to because there are so many people using the same technique. The number of competitors with similar or lower barriers has increased. So you’ve got to make the barriers way more relevant or make the pay off worthwhile.

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