Do you actually sell on blogs? It depends. Are you in the mood for asking stupid questions?

If you, for one second believe, that you’re going to get action from your customers by simply ‘expecting them to work out’ what you sell–well, you are indeed in the mood for stupidity. Because let’s look at a blog as impassively as you’d look at a newspaper. You read the newspaper. And it talks about a new product. Does that article cause you to buy the product?

Nope. You read the newspaper. And you’re off for the day, right? You read loads of stuff, just like that, and it makes not a whit of a difference. But then you see an ad. And the ad creates urgency or desirability to buy the product. Um, can you hear the knock on your brain?

Yes, customers are waiting to be led. Customers are ’sheeple’. And when I say customers, I say you, me and almost everyone else on this planet.

Logically, sheep should come home by sundown
But they don’t. The woof, woof, woof, has to happen. The sheepdog has to play his role, barking madly. Then the ’sheep’ file back to the farm from the paddock.

Customers are just the same. If you stupidly believe that they’re going to buy, then you’re out of your mind. They need to be led. And contrary to what you believe, leading customers–playing sheepdog is a good thing. Because if you don’t really direct customers, they do the sheep thing. They wander around. Hang around. Do nothing. Or something.

You’re doing your customers a disfavour
You’re doing yourself a disfavour.
Plus, there’s the stupidity thing