If there’s one thing that’s impossible, it’s trying to achieve the impossible. Ok, so I’m babbling, but consumption enters the realm of the babble-zone. Consumption is when you’re trying to get the customer to ‘consume’ what they’ve purchased. While in theory, that ‘consumption’ is none of your business, in reality it is.

Firstly, customers don’t always consume. How do we know that? You download files that you never read. You order meals that you never eat. You throw away stuff all the time, because most marketers give a damn about consumption. They don’t care at all if you’re going to use the product, because their job stops at conversion.

But does it?

The third audio/notes on Consumption show you otherwise. Getting customers to keep coming back, is not a matter of pestering them to return. It’s a matter of consumption. If you get them to consume, they’ll see the value, and they will return. Doesn’t mean you don’t or won’t nudge them. But hey, you don’t need to ‘persuade’ these customers any more.

Consumption does all the hard work for you! And yes, completes the unending cycle of attversumption.

But before we head back to babble-zone again, here’s the audio/text. Enjoy.
http://www.psychotactics.com/websitemasterclass02.htm

Can your business exist for ten years? Or twenty years? Or five hundred years? Maybe a few thousand? And if a business could last that long, and be very profitable, it means that business needs to run without you. Yes, without you. How can that be possible? That’s what we’ll explore, reveal and what you’ll find a solid plan when you get to the Website Masterclass. Check it out. You’ll be amazed at what you find.