If there’s one thing that’s impossible, it’s trying to achieve the impossible. Ok, so I’m babbling, but consumption enters the realm of the babble-zone. Consumption is when you’re trying to get the customer to ‘consume’ what they’ve purchased. While in theory, that ‘consumption’ is none of your business, in reality it is.
Firstly, customers don’t always […]

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Is conversion as hard as it’s made out to be? Sure it can be. But only when you goof up big time. There’s a time to convert, and there’s a time to lay off converting. And how the heck are you going to know when’s a good time? Well, you can start guessing, or you […]

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If you’re looking to create attraction, there are ways. And there are ways. But seeing the entire picture takes some doing. That is, you need to see Attraction, Conversion and Consumption in one picture. But let’s face it. It’s a lot to take in the whole concept of Attversumption at one go.
So here’s Part 1: […]

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Here’s why ‘WHY’ is such a powerful attraction factor“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings […]

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You’re at Emile’s
This isn’t just a restaurant.It’s Emile’s on 545 South, 2nd Street.
You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The […]

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Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system.
Let’s also assume, you […]

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Go to a pond where you can visibly see a lot of fish. Take a stone and throw it in the water. Notice what the fish do? Yes, they race towards the stone in anticipation […]

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