You may believe you’re completely hype-proof. Yet day after day, we search for the elusive magic potion. On one hand we say, we don’t ever buckle under hype, but the proof shows us otherwise.
I know this sounds too crazy to be true…But have you ever bought something like these magazines below? Do you still buy […]

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Does hype sell? Most of us would say no. In fact, we detest hype, right? But if you said no, you’re off the mark. Hype exists, because it sells.
And selling depends on one and only one thing to begin with:
It depends on the target audience.
The target audience is everything.
You might be talking to clients […]

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In their post ‘The Web’s Old Wives Tale: People Don’t Read Online‘, Bryan Eisenberg (backed by a Poynter report study say: Crapola! People do read online. Well I disagree. And agree.
And heck no, I ain’t fence-sitting. Because this study has to be looked at in perspective.

There are online readers and offline readers. And […]

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So you’d think a free offer would like to a free offer, right? No it doesn’t. And then business scratch their heads, and wonder why things don’t work.
What I’m saying is this: Attraction can work prettttttty well. And then you play goof-ball with conversion. And completely avoid the customer from consuming your offering.
Why is it […]

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So yes, if you’ve not run nude down the street, you may not experience the instant attraction factor. But that doesn’t change the fact that just about anyone (regardless of age, colour, shape) can create attraction–and yet not smell a whiff of conversion.
So why put a barrier when cusotmers want to convert?
Match.com tries so darned […]

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Go to a pond where you can visibly see a lot of fish. Take a stone and throw it in the water. Notice what the fish do? Yes, they race towards the stone in anticipation […]

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