Spider Secret

 

Entries Tagged as 'Consumption'

Is your download page “edible?

March 3rd, 2010 · 1 Comment

We all think we understand consumption
And yet most download pages suck. You have to cut vines and fight off marauding text before you get your download. Which is why I was so excited to see this download page from my friend, Wayne Logue. It’s cool. It’s simple. And it does the job of making you [...]

[Read more →]

Tags: Consumption

How A Simple Quiz Can Make You Feel Unsafe

March 10th, 2009 · 3 Comments

The quiz on FutureNowInc.com blog that rattled me
You wouldn’t think a simple quiz would make you feel unsafe, would you?
And if it were a topic that you were quite comfortable with, there’s even less reason to feel concern. You’d think so, but that’s not how our brains work. Our brains don’t like to be surprised.
And [...]

[Read more →]

Tags: Attraction · Consumption · Conversion

Why You Feel The Need To Overstuff Your Clients

November 25th, 2008 · 5 Comments

Imagine we go to a buffet that contains about 80 different dishes
And I start a countdown clock.
From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet.

Does a gulp come to mind?
And yet most of us will force clients to gobble our buffet.
Go to any workshop. Go to any presentation. [...]

[Read more →]

Tags: Consumption

Why Shock And Awe Is A Waste of Time (When Teaching)

November 24th, 2008 · 4 Comments

Shock and awe, but no real results in implementation.
The worst kind of class is the method that’s being used by 99.9% of all trainers today.
Where the first time the participants reads/hears the information is about two seconds before the class (or worse, after the class has begun). Then the trainer or coach makes this great [...]

[Read more →]

Tags: Consumption

How to Avoid Participants Tuning Off During Workshop Assignments

November 20th, 2008 · 1 Comment

Seminars are just information dumps
Yes, I don’t mind going to a seminar, but it’s just a newsreel.
You then have to go out and do all the hard work.
In fact, everything that’s being taught at that seminar could have been downloaded on a PDF file and an audio (if not video).
But let’s just assume people who [...]

[Read more →]

Tags: Consumption

Why ‘Free’ Is Lousy For Consumption

November 18th, 2008 · 2 Comments

 
Dollars work a lot better than FREE when you want a customer to consume a product/service

You’ve been told that FREE works really well.
Well it does.
But only when attracting a customer.
If you really want a customer to benefit, you have to stop the free dole out.
Because the moment something continues to be free, the consumption [...]

[Read more →]

Tags: Attraction · Consumption

Why Processing Time Is Critical For Consumption

November 16th, 2008 · No Comments

Do you remember what you’ve learned? Or are you a Sponge Bob?

Soak a sponge with water.
It will absorb all the water willingly.
And as you pick it up, the soaked sponge will drip.
A good chunk of the water will drippity-drip all over you if you’re not careful.

But let’s say you are indeed careful.
Let’s say you then [...]

[Read more →]

Tags: Consumption

How To Get Clients To Participate: The Common Knowledge Pool

November 10th, 2008 · No Comments

Let’s say you run a workshop.
Or you run a forum.
The single biggest problem that most of us have is the factor of participation.
So how does participation increase?
It’s called the common understanding
For example at Psychotactics.com we have a book called The Brain Audit.
The Brain Audit has certain parameters.
And details.
Which means when a client reads the Brain [...]

[Read more →]

Tags: Consumption

Why Your Email Questions Go Unanswered

September 16th, 2008 · No Comments

Haven’t you had the experience of sending an email out, only to get half the questions unanswered?
So here’s what happens. You send out an email with a whole bunch of questions.
You expect a response to all the questions.
But a good chunk of questions go unanswered.
Why is this the case?
The reason why questions go unanswered is [...]

[Read more →]

Tags: Consumption

The Difference Between ‘Getting It’ and ‘Really Getting It’

September 9th, 2008 · 7 Comments

So you’re doing a workshop. And you explain a concept.
Then you ask the audience if they get it.
And the answer is usually in the affirmative.
Audience members get it—if you’ve done a good job of explaining the concept.
But they’ve only got it intellectually.
Because all you have to do is get them to do an exercise.
Get them [...]

[Read more →]

Tags: Consumption