We all think we understand consumption
And yet most download pages suck. You have to cut vines and fight off marauding text before you get your download. Which is why I was so excited to see this download page from my friend, Wayne Logue. It’s cool. It’s simple. And it does the job of making you [...]

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The quiz on FutureNowInc.com blog that rattled me
You wouldn’t think a simple quiz would make you feel unsafe, would you?
And if it were a topic that you were quite comfortable with, there’s even less reason to feel concern. You’d think so, but that’s not how our brains work. Our brains don’t like to be surprised.
And [...]

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Imagine we go to a buffet that contains about 80 different dishes
And I start a countdown clock.
From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet.

Does a gulp come to mind?
And yet most of us will force clients to gobble our buffet.
Go to any workshop. Go to any presentation. [...]

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Shock and awe, but no real results in implementation.
The worst kind of class is the method that’s being used by 99.9% of all trainers today.
Where the first time the participants reads/hears the information is about two seconds before the class (or worse, after the class has begun). Then the trainer or coach makes this great [...]

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Seminars are just information dumps
Yes, I don’t mind going to a seminar, but it’s just a newsreel.
You then have to go out and do all the hard work.
In fact, everything that’s being taught at that seminar could have been downloaded on a PDF file and an audio (if not video).
But let’s just assume people who [...]

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Dollars work a lot better than FREE when you want a customer to consume a product/service

You’ve been told that FREE works really well.
Well it does.
But only when attracting a customer.
If you really want a customer to benefit, you have to stop the free dole out.
Because the moment something continues to be free, the consumption [...]

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Do you remember what you’ve learned? Or are you a Sponge Bob?

Soak a sponge with water.
It will absorb all the water willingly.
And as you pick it up, the soaked sponge will drip.
A good chunk of the water will drippity-drip all over you if you’re not careful.

But let’s say you are indeed careful.
Let’s say you then [...]

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Let’s say you run a workshop.
Or you run a forum.
The single biggest problem that most of us have is the factor of participation.
So how does participation increase?
It’s called the common understanding
For example at Psychotactics.com we have a book called The Brain Audit.
The Brain Audit has certain parameters.
And details.
Which means when a client reads the Brain [...]

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Haven’t you had the experience of sending an email out, only to get half the questions unanswered?
So here’s what happens. You send out an email with a whole bunch of questions.
You expect a response to all the questions.
But a good chunk of questions go unanswered.
Why is this the case?
The reason why questions go unanswered is [...]

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So you’re doing a workshop. And you explain a concept.
Then you ask the audience if they get it.
And the answer is usually in the affirmative.
Audience members get it—if you’ve done a good job of explaining the concept.
But they’ve only got it intellectually.
Because all you have to do is get them to do an exercise.
Get them [...]

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