First, you need to know something.
With zero advertising, zero affiliates, zero Google Adwords, zero whatever–we’ve filled the Website Masterclass for the second time in a row. Now this ain’t some piddly $20 class. Each participant pays between $2200-$2500 to be at the event. This isn’t counting food, travel, hotel stay etc.
Attraction of course, played its [...]

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Free can attract.
And attract well.
See this two stage attraction and conversion?

Stage 1: When Lynda.com offered me a free trial (Yeah, I know it sounds so simple)

Stage 3: Now I’m on their list–and they’re selling.
So where’s Stage 2?
Stage 2 was the consumption stage, right? So they got me to ‘consume’ for seven [...]

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Do you know what makes a No.1 hit song a No.1 hit song? The rock group A-ha! certainly knew. When they launched their song way back (and I do mean way back), they created an underground campaign of sorts. As their song got played on the radio, they’d organise dozens of their friends to call [...]

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If you’re looking to create attraction, there are ways. And there are ways. But seeing the entire picture takes some doing. That is, you need to see Attraction, Conversion and Consumption in one picture. But let’s face it. It’s a lot to take in the whole concept of Attversumption at one go.
So here’s Part 1: [...]

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Here’s why ‘WHY’ is such a powerful attraction factor“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings [...]

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You may believe you’re completely hype-proof. Yet day after day, we search for the elusive magic potion. On one hand we say, we don’t ever buckle under hype, but the proof shows us otherwise.
I know this sounds too crazy to be true…But have you ever bought something like these magazines below? Do you still buy [...]

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Does hype sell? Most of us would say no. In fact, we detest hype, right? But if you said no, you’re off the mark. Hype exists, because it sells.
And selling depends on one and only one thing to begin with:
It depends on the target audience.
The target audience is everything.
You might be talking to clients [...]

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Headlines set in Times New Roman upper and lower case have a 92% comprehension rate. However, headlines in sans serif type, all caps cause a 59% drop in comprehension rate. (By the way, if you set your headline in all caps, in pretty much any type, you’re going to cause a fair bit of readability [...]

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Is Drama so very vital in creating attraction? Drama is all very fine, but only provided you can create either a set of connectors, or disconnectors. Drama for drama’s sake (remember the ‘running nude down the street‘ post), may work once, or twice, but then loses audiences. So if you’re driving a blog post [...]

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In their post ‘The Web’s Old Wives Tale: People Don’t Read Online‘, Bryan Eisenberg (backed by a Poynter report study say: Crapola! People do read online. Well I disagree. And agree.
And heck no, I ain’t fence-sitting. Because this study has to be looked at in perspective.

There are online readers and offline readers. And [...]

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