Ok, so Apple is getting smarter by the minute. Instead of sitting around and watching Windows take over the world, the iPod is now combining the power of extremely well connected strategic alliances, and continuously emerging technology to create even more trouble for us in business.

Trouble, did I say?
If you had any doubts about where […]

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Is less more?
Yes it is.
So what do we need ‘less of?’
Less words?
Because if you think less words are more, you’ve got the wrong end of the stick. More words sell (no matter how the words come–via PDF or video–or text).
So what do we need less of , if it isn’t ‘less words’?
We need less concepts.
That’s […]

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The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product. This kinda took me by surprise. I’ve long been under the impression, that if you give away all the steps […]

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Yes and no. Any one who thinks that video can do it all, is probably barking up the wrong tree. But video does have powerful persuasion powers. And it has experiential powers. It can make you feel something that’s hard to describe with words. So what about this video causes an attraction factor? Why is […]

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Barking up the wrong tree can be amazingly interesting. And educational. Sure you may think that making a mistake is a waste of time, but you couldn’t be further from the truth. Because making mistakes is what enables us to attract clients.
Imagine a world where everything went absolutely right for you. Where you never […]

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Do you actually sell on blogs? It depends. Are you in the mood for asking stupid questions?
If you, for one second believe, that you’re going to get action from your customers by simply ‘expecting them to work out’ what you sell–well, you are indeed in the mood for stupidity. Because let’s look at a blog […]

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What attracts?
Wellllllll…..that’s a loaded question. But what distracts?
Bad grammar. That’s what distracts.
And here’s a good way to learn how to fix your grammer (er…grammar)

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First, you need to know something.
With zero advertising, zero affiliates, zero Google Adwords, zero whatever–we’ve filled the Website Masterclass for the second time in a row. Now this ain’t some piddly $20 class. Each participant pays between $2200-$2500 to be at the event. This isn’t counting food, travel, hotel stay etc.
Attraction of course, played its […]

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Free can attract.
And attract well.
See this two stage attraction and conversion?

Stage 1: When Lynda.com offered me a free trial (Yeah, I know it sounds so simple)

Stage 3: Now I’m on their list–and they’re selling.
So where’s Stage 2?
Stage 2 was the consumption stage, right? So they got me to ‘consume’ for seven […]

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Do you know what makes a No.1 hit song a No.1 hit song? The rock group A-ha! certainly knew. When they launched their song way back (and I do mean way back), they created an underground campaign of sorts. As their song got played on the radio, they’d organise dozens of their friends to call […]

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