At 4am on a Sunday morning, I found some startling data. It seems almost that sites are attracting less page views. What could be the cause? And how is it that the sites that seem to be attracting lesser page views, are still making bigger profits than before?
What does it all mean?
I have my theories, [...]

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Remember the Bikini Concept? And how you could give it all away? Well, not all away, but give a lot away and cause intense attraction.
So it’s that time of the year, where we put our ‘bikini’ where our mouth is.
And if you go to http://www.psychotactics.com/protege.htm you’ll run into a real example of giveaways.
Each step is [...]

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Ask any copywriter how many headlines they write for a single sales letter or ad, and they’ll come up with a fanciful number.
Something like 75 headlines.
Or 150 headlines.
Or worse, 200 headlines.
So pray, why would you need to write 200 headlines?
I’ll tell you why. You need to write 200 headlines, because you don’t have a [...]

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Ok, so Apple is getting smarter by the minute. Instead of sitting around and watching Windows take over the world, the iPod is now combining the power of extremely well connected strategic alliances, and continuously emerging technology to create even more trouble for us in business.

Trouble, did I say?
If you had any doubts about where [...]

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Is less more?
Yes it is.
So what do we need ‘less of?’
Less words?
Because if you think less words are more, you’ve got the wrong end of the stick. More words sell (no matter how the words come–via PDF or video–or text).
So what do we need less of , if it isn’t ‘less words’?
We need less concepts.
That’s [...]

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The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product. This kinda took me by surprise. I’ve long been under the impression, that if you give away all the steps [...]

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Yes and no. Any one who thinks that video can do it all, is probably barking up the wrong tree. But video does have powerful persuasion powers. And it has experiential powers. It can make you feel something that’s hard to describe with words. So what about this video causes an attraction factor? Why is [...]

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Barking up the wrong tree can be amazingly interesting. And educational. Sure you may think that making a mistake is a waste of time, but you couldn’t be further from the truth. Because making mistakes is what enables us to attract clients.
Imagine a world where everything went absolutely right for you. Where you never [...]

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Do you actually sell on blogs? It depends. Are you in the mood for asking stupid questions?
If you, for one second believe, that you’re going to get action from your customers by simply ‘expecting them to work out’ what you sell–well, you are indeed in the mood for stupidity. Because let’s look at a blog [...]

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What attracts?
Wellllllll…..that’s a loaded question. But what distracts?
Bad grammar. That’s what distracts.
And here’s a good way to learn how to fix your grammer (er…grammar)

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