The quiz on FutureNowInc.com blog that rattled me
You wouldn’t think a simple quiz would make you feel unsafe, would you?
And if it were a topic that you were quite comfortable with, there’s even less reason to feel concern. You’d think so, but that’s not how our brains work. Our brains don’t like to be surprised.
And […]

[Read more →]

 
Dollars work a lot better than FREE when you want a customer to consume a product/service

You’ve been told that FREE works really well.
Well it does.
But only when attracting a customer.
If you really want a customer to benefit, you have to stop the free dole out.
Because the moment something continues to be free, the consumption […]

[Read more →]

Conversion fails for simple reasons.
Labour pains vs. Baby
Which of the two would attract you if you were a woman? You’re saying baby, right?
But look around you.
Every stupid marketer on the planet is selling his product or his service.
They’re talking about the benefits of their service or product.
They’re talking about the process involved in using their […]

[Read more →]

Your audience may be fast asleep. But then you announce a prize. Or an award.

Blurb.com wakes up its audience from their inactivity!
Nothing quite gets an audience to participate quite as easily as a ‘Easter Egg hunt’
Or a ‘treasure hunt’, or something that offers an incentive of sorts. And Blurb.com (they produce one-of-a-kind-self-published books) has got […]

[Read more →]

Barriers detract. But only at first. Because humans don’t like barriers. Not one itty-bit. And so when faced with a barrier, your customer is going to do her best to either get the hell out of there, or to cross that barrier.
But why would you want to make it difficult for the customer to buy?
Good […]

[Read more →]

You’re about to do a presentation.
You could have twenty thousand slides.
Or one manila envelope.
So how could you take that one manila envelope and make a presentation so powerful, that it instantly gets the attention of your customer?
Here’s how: http://brainaudit.com/blog/?p=10
 

[Read more →]

See, free has no value…and yes, it’s going to be a rant…so you can bookmark it.

As I was saying: Free has no value. No urgency. Nothing. Free is frrrrrrrrrrrrree. (Say Furrrrrry)
And you can’t create urgency just by saying ‘Hey it’s FREE.’ And we know that all of us are the same. We go […]

[Read more →]

Imagine you sat on a damp chair.
And the water seeped through your jeans.
Right through your underwear.
Enough so you could feel the dampness on your bum.
What would you want to do next?
You know the answer. You’d want to change those jeans. And the underwear as soon as possible.
Obama knows this damp feeling. And he’s hitting one […]

[Read more →]

I wish I said it this eloquently, but Fast Company said it instead. So as you can quite clearly see, attraction and conversion are not enough.
Gorgeous as Apple’s products are, people aren’t buying them for their inherent technological superiority. For half the price of a Mac, you can pick up a PC that does […]

[Read more →]

LOS ANGELES (AP) - Radiohead let its fans decide how much to pay for a digital copy of the band’s latest release, “In Rainbows,” and more than half of those who downloaded the album chose to pay nothing, according to a study by a consumer research firm.Some 62 percent of the people who downloaded “In […]

[Read more →]