Your audience may be fast asleep. But then you announce a prize. Or an award.

Blurb.com wakes up its audience from their inactivity!
Nothing quite gets an audience to participate quite as easily as a ‘Easter Egg hunt’
Or a ‘treasure hunt’, or something that offers an incentive of sorts. And Blurb.com (they produce one-of-a-kind-self-published books) has got […]

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Barriers detract. But only at first. Because humans don’t like barriers. Not one itty-bit. And so when faced with a barrier, your customer is going to do her best to either get the hell out of there, or to cross that barrier.
But why would you want to make it difficult for the customer to buy?
Good […]

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You’re about to do a presentation.
You could have twenty thousand slides.
Or one manila envelope.
So how could you take that one manila envelope and make a presentation so powerful, that it instantly gets the attention of your customer?
Here’s how: http://brainaudit.com/blog/?p=10
 

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See, free has no value…and yes, it’s going to be a rant…so you can bookmark it.

As I was saying: Free has no value. No urgency. Nothing. Free is frrrrrrrrrrrrree. (Say Furrrrrry)
And you can’t create urgency just by saying ‘Hey it’s FREE.’ And we know that all of us are the same. We go […]

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Imagine you sat on a damp chair.
And the water seeped through your jeans.
Right through your underwear.
Enough so you could feel the dampness on your bum.
What would you want to do next?
You know the answer. You’d want to change those jeans. And the underwear as soon as possible.
Obama knows this damp feeling. And he’s hitting one […]

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I wish I said it this eloquently, but Fast Company said it instead. So as you can quite clearly see, attraction and conversion are not enough.
Gorgeous as Apple’s products are, people aren’t buying them for their inherent technological superiority. For half the price of a Mac, you can pick up a PC that does […]

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LOS ANGELES (AP) - Radiohead let its fans decide how much to pay for a digital copy of the band’s latest release, “In Rainbows,” and more than half of those who downloaded the album chose to pay nothing, according to a study by a consumer research firm.Some 62 percent of the people who downloaded “In […]

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At 4am on a Sunday morning, I found some startling data. It seems almost that sites are attracting less page views. What could be the cause? And how is it that the sites that seem to be attracting lesser page views, are still making bigger profits than before?
What does it all mean?
I have my theories, […]

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Remember the Bikini Concept? And how you could give it all away? Well, not all away, but give a lot away and cause intense attraction.
So it’s that time of the year, where we put our ‘bikini’ where our mouth is.
And if you go to http://www.psychotactics.com/protege.htm you’ll run into a real example of giveaways.
Each step is […]

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Ask any copywriter how many headlines they write for a single sales letter or ad, and they’ll come up with a fanciful number.
Something like 75 headlines.
Or 150 headlines.
Or worse, 200 headlines.
So pray, why would you need to write 200 headlines?
I’ll tell you why. You need to write 200 headlines, because you don’t have a […]

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