Imagine we go to a buffet that contains about 80 different dishes
And I start a countdown clock.
From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet.

Does a gulp come to mind?
And yet most of us will force clients to gobble our buffet.
Go to any workshop. Go to any presentation. [...]

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Shock and awe, but no real results in implementation.
The worst kind of class is the method that’s being used by 99.9% of all trainers today.
Where the first time the participants reads/hears the information is about two seconds before the class (or worse, after the class has begun). Then the trainer or coach makes this great [...]

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Seminars are just information dumps
Yes, I don’t mind going to a seminar, but it’s just a newsreel.
You then have to go out and do all the hard work.
In fact, everything that’s being taught at that seminar could have been downloaded on a PDF file and an audio (if not video).
But let’s just assume people who [...]

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Dollars work a lot better than FREE when you want a customer to consume a product/service

You’ve been told that FREE works really well.
Well it does.
But only when attracting a customer.
If you really want a customer to benefit, you have to stop the free dole out.
Because the moment something continues to be free, the consumption [...]

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Do you remember what you’ve learned? Or are you a Sponge Bob?

Soak a sponge with water.
It will absorb all the water willingly.
And as you pick it up, the soaked sponge will drip.
A good chunk of the water will drippity-drip all over you if you’re not careful.

But let’s say you are indeed careful.
Let’s say you then [...]

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Let’s say you run a workshop.
Or you run a forum.
The single biggest problem that most of us have is the factor of participation.
So how does participation increase?
It’s called the common understanding
For example at Psychotactics.com we have a book called The Brain Audit.
The Brain Audit has certain parameters.
And details.
Which means when a client reads the Brain [...]

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