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Entries from September 2008

Why Your Email Questions Go Unanswered

September 16th, 2008 · No Comments

Haven’t you had the experience of sending an email out, only to get half the questions unanswered?
So here’s what happens. You send out an email with a whole bunch of questions.
You expect a response to all the questions.
But a good chunk of questions go unanswered.
Why is this the case?
The reason why questions go unanswered is [...]

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Tags: Consumption

The Difference Between ‘Getting It’ and ‘Really Getting It’

September 9th, 2008 · 7 Comments

So you’re doing a workshop. And you explain a concept.
Then you ask the audience if they get it.
And the answer is usually in the affirmative.
Audience members get it—if you’ve done a good job of explaining the concept.
But they’ve only got it intellectually.
Because all you have to do is get them to do an exercise.
Get them [...]

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Tags: Consumption

Consumption: Why Too Much Frequency Can Kill Your Newsletter

September 4th, 2008 · No Comments

Let’s say you send out a newsletter once a month and you get ‘x’ sales.
Let’s say you send out the newsletter twice a month, and you get ‘x+y’ sales.
Then let’s say you send it out, four times a month, and you get ‘x+y+z’ sales.
Should you then send it out twice a week?
Or once a day?

The [...]

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Tags: Consumption