Have you ever sat in a seminar where the speaker drones on for an hour or so?
And do you remember the exact moment you dozzzzzzzzzzzzzzed off?
Well, what you were running into wasn’t a boring speaker.
The speaker could be amazingly entertaining, but you’d still be nodding off. Why? Because it’s a factor of consumption.
Your brain [...]

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Conversion fails for simple reasons.
Labour pains vs. Baby
Which of the two would attract you if you were a woman? You’re saying baby, right?
But look around you.
Every stupid marketer on the planet is selling his product or his service.
They’re talking about the benefits of their service or product.
They’re talking about the process involved in using their [...]

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