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Entries from March 2008

How an award increases attraction–and indeed, consumption!

March 26th, 2008 · 2 Comments

Your audience may be fast asleep. But then you announce a prize. Or an award.

Blurb.com wakes up its audience from their inactivity!
Nothing quite gets an audience to participate quite as easily as a ‘Easter Egg hunt’
Or a ‘treasure hunt’, or something that offers an incentive of sorts. And Blurb.com (they produce one-of-a-kind-self-published books) has got […]

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Tags: Consumption · Attraction