You’re about to do a presentation.
You could have twenty thousand slides.
Or one manila envelope.
So how could you take that one manila envelope and make a presentation so powerful, that it instantly gets the attention of your customer?
Here’s how: http://brainaudit.com/blog/?p=10
 

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See, free has no value…and yes, it’s going to be a rant…so you can bookmark it.

As I was saying: Free has no value. No urgency. Nothing. Free is frrrrrrrrrrrrree. (Say Furrrrrry)
And you can’t create urgency just by saying ‘Hey it’s FREE.’ And we know that all of us are the same. We go [...]

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Imagine you sat on a damp chair.
And the water seeped through your jeans.
Right through your underwear.
Enough so you could feel the dampness on your bum.
What would you want to do next?
You know the answer. You’d want to change those jeans. And the underwear as soon as possible.
Obama knows this damp feeling. And he’s hitting one [...]

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