I wish I said it this eloquently, but Fast Company said it instead. So as you can quite clearly see, attraction and conversion are not enough.
Gorgeous as Apple’s products are, people aren’t buying them for their inherent technological superiority. For half the price of a Mac, you can pick up a PC that does […]

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LOS ANGELES (AP) - Radiohead let its fans decide how much to pay for a digital copy of the band’s latest release, “In Rainbows,” and more than half of those who downloaded the album chose to pay nothing, according to a study by a consumer research firm.Some 62 percent of the people who downloaded “In […]

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At 4am on a Sunday morning, I found some startling data. It seems almost that sites are attracting less page views. What could be the cause? And how is it that the sites that seem to be attracting lesser page views, are still making bigger profits than before?
What does it all mean?
I have my theories, […]

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Have you ever sat in a seminar where the speaker drones on for an hour or so?
And do you remember the exact moment you dozzzzzzzzzzzzzzed off? Well, what you were running into wasn’t a boring speaker. The speaker could be amazingly entertaining, but you’d still be nodding off. Why? Because it’s a […]

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