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Entries from August 2007

Does Feature Creep Cause Lack of Consumption?

August 1st, 2007 · No Comments

Feature Creeeeeeeeeeeeeeeeeeeeeep.
Customers can’t consume, so they return products. So is there a cure to feature creep? James Suroweicki, author of ‘The Wisdom of Crowds’ doesn’t think so. To quote his New Yorker article, he says: There’s no easy solution for feature creep.
Which means all marketers should shake in their boots if they want to add […]

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Tags: Consumption