Is less more?
Yes it is.
So what do we need ‘less of?’
Less words?
Because if you think less words are more, you’ve got the wrong end of the stick. More words sell (no matter how the words come–via PDF or video–or text).
So what do we need less of , if it isn’t ‘less words’?
We need less concepts.
That’s […]

[Read more →]

The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product. This kinda took me by surprise. I’ve long been under the impression, that if you give away all the steps […]

[Read more →]