Is Drama so very vital in creating attraction? Drama is all very fine, but only provided you can create either a set of connectors, or disconnectors. Drama for drama’s sake (remember the ‘running nude down the street‘ post), may work once, or twice, but then loses audiences. So if you’re driving a blog post […]

[Read more →]

In their post ‘The Web’s Old Wives Tale: People Don’t Read Online‘, Bryan Eisenberg (backed by a Poynter report study say: Crapola! People do read online. Well I disagree. And agree.
And heck no, I ain’t fence-sitting. Because this study has to be looked at in perspective.

There are online readers and offline readers. And […]

[Read more →]