So you’d think a free offer would like to a free offer, right? No it doesn’t. And then business scratch their heads, and wonder why things don’t work.
What I’m saying is this: Attraction can work prettttttty well. And then you play goof-ball with conversion. And completely avoid the customer from consuming your offering.
Why is it […]

[Read more →]

Does a free marketing report still attract? I mean, here we are inundated with information and more information. And kaboom, there’s yet another website that you have to subscribe to–just to get the free marketing report.

Um, if you’re looking for this report, click here.
So does the marketing report attract?
Heck, yes it does. But there […]

[Read more →]

You’re at Emile’s
This isn’t just a restaurant.It’s Emile’s on 545 South, 2nd Street.
You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The […]

[Read more →]

Jeff Eisenberg in his post on Joel Stein questions whether Joel is doing the right thing? So is Joel attracting an audience? You bet his boots he is. Because polarisation can be an awesome attraction factor. Polarisation is when you completely divide two groups. You move so radically to one position, that the other group […]

[Read more →]

So yes, if you’ve not run nude down the street, you may not experience the instant attraction factor. But that doesn’t change the fact that just about anyone (regardless of age, colour, shape) can create attraction–and yet not smell a whiff of conversion.
So why put a barrier when cusotmers want to convert?
Match.com tries so darned […]

[Read more →]

Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system.
Let’s also assume, you […]

[Read more →]

You can run nude down the street. You’ll attract.
You can wear an Elmo suit and go to the mall. You’ll attract.
You can wear the tiniest skimpiest bikini. You’ll attract.
Attraction is easy.
It’s conversion that’s trickier. So why put a conversion barrier?

Here’s an ad from Match.com
In this online ad, this woman skates across the floor not […]

[Read more →]

Go to a pond where you can visibly see a lot of fish. Take a stone and throw it in the water. Notice what the fish do? Yes, they race towards the stone in anticipation […]

[Read more →]